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- Shampoo and condition hair with Aveda Men Pure-FormanceTM Shampoo and Aveda Men Pure-FormanceTM Conditioner.
- Vigorously towel dry hair (the drier the hair the higher the performance/hold).
- Put approximately a quarter size amount of Aveda Men Pure-FormanceTM Grooming Cream between the palms of your hands (adjust amount depending on length of hair).
- Apply evenly, working product from scalp to ends in a shampooing motion.
- Brush or comb product through the hair, style into place and allow to air dry.
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Editorial